One of the most successful and popular internet sites around has to be Kick-starter, this site epitomises the practice of crowdsourcing by allowing projects to source investment, interest and even customers from a huge user base. It’s one of the latest techniques that marketers can use to ply their trade, but it’s an effective one, as are many others that they have been able to utilise using the internet’s technology.
Tailored marketing is possible by gathering information about people’s interests and through their search patterns allowing companies to market products and services to the people that are most likely to be interested in them. This is much cheaper and much more effective than traditional marketing techniques, such as television advertising, as there is no guarantee that a company’s target market will be watching a specific television programme at a specific time.
Direct Marketing Online
Direct marketers also utilise the technology, as they no longer have to go through the hassle of printing and delivering material in an attempt to gain new customers or keep previous customers informed of new developments. Now companies can simply email information to a mailing list of thousands in a matter of seconds. This annoys most people and these e-mails are often ignored, but even if one out of a hundred people take an interest in their adverts it is still worth their while. There are some industries that are dying out as a result of the growth of the internet, but marketing isn’t one of them.
There is also a huge amount of gaming entertainment online too. Gamers and gamblers can now play all their favourite games without leaving the house like Australian bettors who place bets online and casinos have employed some smart marketing tricks to capture your attention. In addition to big bonuses, online casinos offer a better house edge and also offer a huge range of games such as blackjack, poker, pokies, craps and roulette. All major online deposit methods are also accepted by all online retailers and casinos. No matter where you play or shop on the internet today, you will be able to use your credit cards, debit cards, e-wallet or pre-paid voucher.
The Consumption and Distribution of Media
Internet speeds have been improving over the last few years, making the streaming of high resolution media or the download of large files very viable. As a result, literature, games, films and television have outgrown the need for books and DVD discs. All the movies and books that people want to read or watch are now available over the internet from internet companies such as Netflix and e-book readers. It’s not only professional publishers, production companies and the like that are able to utilise the internet to get their product to customers.
Now many amateurs are using internet technology to their advantage too. Many musicians, comedians, filmmakers, writers and others have made a name for themselves by releasing their material on platforms such as YouTube and SoundCloud. As a result, people have both more choice than ever and more opportunities to pursue their dreams.
The internet has created a whole new world of digital marketing and as a consumer it’s up to you to take advantage of what’s on offer and benefit from the techniques utilised by businesses, casinos and other e commerce sites.